How You Can Use Email Marketing

Email marketing offers a variety of specialized uses that can be tailored to both your business and your customers. While it is not a panacea, it can work hard for the right reasons. Check out this handy checklist for ideas that can focus your marketing and optimize your email efforts.

1. Increase & improve sales conversions
Prospects may require up to nine “touches” before making a buying decision. When you’re communicating with new prospects, repetition isn’t optional. It’s mandatory. And consistency is critical.

2. Customer retention
Getting new customers is expensive — anywhere from six to 12 times more expensive than selling to an existing one. Keeping in touch on a regular basis can generate repeat sales and improve customer loyalty.

3. Up-sell and cross-sell your products
Email provides a great opportunity for you to help customers order “one more” product while they’re in the mood to buy. It is easy to create a series of email messages that are timed to follow up with offers of related interest.

4. Gain feedback from your visitors & customers
Email in particular provides your customers with a unique opportunity to give honest feedback. Now you’re ready to adapt to what your market wants.

5. Drive Web users to offline purchases
Email marketing is often a catalyst for Web users to purchase offline. More than half of users in one survey had made a purchase offline after receiving an email promotion. Make it easy for customers to find you and see your business hours and other essentials.

Let us know if you are using email marketing for anything else.
 

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