How to use UTMs when distributing your content marketing

So you’ve written an amazing piece of content. You’re ready to unleash it upon an unsuspecting world and start reaping the benefits of shares, tweets, likes and other social signals.  

But how can you be sure your marketing your content effectively? You know which channels work best, but how do you track the kind of response you’re getting?

You do it with UTMs.

What’s a UTM and Why Should I Use Them?

UTMs are simple text strings that you can add to the end of your URLs to tell Google Analytics where your traffic came from, how it got to you, and, perhaps most importantly, which campaign it’s part of.

In short, UTMs let you see precisely which campaigns are getting you the results you want, right from within the Google Analytics dashboard. If that got your full attention, you’ll want to see precisely how to set them up by following our in-depth “Dummies” guide here.

But if UTMs are so helpful, why don’t more marketers use them?  Simply because, if you try to set them up the old fashioned way, they can be cumbersome and difficult.  Fortunately, we’ve done all the heavy lifting to help make adding UTMs to your marketing arsenal easier than ever, especially with free tools like our UTM Builder for Chrome and this article, which tells you a few of the many things you can track using UTMs.

Once you have a solid grasp of the basics though, how do you actually start tracking things? It’s one thing to tell you what UTMs are and what you should be tracking, but how do you take a new piece of content and start tracking it?

Let’s take a closer look:

Email Marketing with UTMs

To start tracking the success of your email marketing campaigns, your first step is going to be loading up your newsletter or announcement in your favorite email marketing platform. Here’s an example of a sale announcement from TaskRabbitCampaign Monitor:

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