turns 10

Ten years ago today I started writing, I can't believe how the time flies... over this time as an industry, we have evolved, changed, adapted, and have grown exponentially but we continue to stumble and forget to learn from our past mistakes to prevent the same issues over and over.

With that in mind here are a few things I've observed about email marketing over the last decade of blogging about the email marketing industry (and the last 17 years working in the industry):

1. Email is still one of the best communications channels for personal and digital marketing communications. It's survived it's philosophized death more times than I can count; at the hands of mobile, social, slack, etc... Still growing and getting stronger, it is still the preferred channel of consumer/brand interactions and i don't see this slowing down.

2. It's evolved to deal with the ever changing landscape of mobile devices (virtually non-existent 10 years ago). While the channel has evolved marketers are still making the same mistakes as they were 10 years ago; list purchase, over mailing consumers, sending to the disengaged consumer, mailing to their suppression files...

3. Spam is still a problem and too many marketers are still walking the grey line of being on the wrong side of the permission spectrum.

4. Anti-Spam laws and privacy laws are forcing consent based practices and regulation of marketing practices. Remember when we all talked about self-regulation and failed at it... yup we get laws instead. Canada's Anti-Spam Law is finally fully enforce (minus the PRA), GDPR is on the horizon... and you all thought CASL was hard to comply with just wait. 

5. So many companies are still missing out on the benefits of email by...

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