9 Actionable SEO Techniques & Strategies for 2018

1. Make your site SUPER fast!

We are now in the day and age where, frankly, people have very little patience. Website users want to access a website and be able to view all the information on that website in a matter of seconds. A lot of research has been performed over the years, boiling down to this:
  • The amount of people visiting a website, who have to wait longer than 1.65 seconds for a website to load will leave
  • Once that sweet spot has been exceeded, the conversion rate decreases
  • Less conversion means less visitors
  • Less conversion means less potential customers


How do I make my website faster?

Well, you’ll be pleased to hear that there are lots of things you can do to make your website faster! Google’s PageSpeed Insights allows you to enter your website URL, and even individual page URL’s to it’s analysis tool. Once your website, or website page, has been analysed, PageSpeed Insights will display both a Mobile and Desktop score out of 100, based on your website’s URL. Google will suggest required optimisations, possible optimisations, and optimisations that are already in place in order to improve your website’s page speed.


It’s near on impossible to gain a 100/100 page score, due to many factors, such as, page caching, etc. However, the higher your score, and the more improvements you can make to it, the better your chances are at improving your website’s loading time and overall page speed. As well as telling you what could be improved to increase your website’s loading time.

Surprisingly enough, Google publicly announced that website loading times and page speeds actually effect, and get taken into account, when calculating your search engine ranking position.

So, making your website SUPER fast not only affects the conversion rate on your website, it is also a factor in determining your search ranking on Google. Search Engine Optimisation (SEO) involves various factors, but we are confident that a super fast website should be your number one priority in 2018.

2. Rank Brain (increase CTR)



What is Rank Brain?
Google RankBrain is essentially an artificial intelligence system used in Google’s core search algorithm. RankBrain uses a set of mathematical processes to learn and calculate how people use search engines, why they search, and what they search for in order to apply logic to future searches. RankBrain updates itself constantly, rather than being pre-determined like it used to be.

An example of how this works is as follows. If you type in the word ‘Christmas Day’ into a Google search, we get the following…

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