How Server-Side Bidding Can Hide Pricing Tricks

(2 Minute Read)

There are always tradeoffs in ad tech

Many publishers are selling their inventory through server-side bidding because it helps them improve their page speeds.

But unlike browser-based header bidding, where bidding code is more visible to all parties involved, server-side bidding operates in a nontransparent environment because its code is only visible to the companies who control the server-to-server connections between disparate tech vendors.

Eric Berry, CEO and co-founder of native ad platform TripleLift, spoke to eMarketer’s Ross Benes about how server-side bidding could change the pricing dynamics of programmatic ad buying...

Read The Full Article

0 Comments Write your comment

    1. Loading...