Google Axes Instant Search: Are You Impacted?

Google is known for providing its users with the most relevant information in expedient fashion. Despite this, the people behind the world’s most used search engine have opted to eliminate one of its speediest features.



On July 26, Search Engine Land broke the news that Google would effectively be ending the implementation of the Instant search feature – which has been a core component of the site since 2010 – on desktop computers later that day.
The search element was a desktop-exclusive trait that automatically populated search results as users typed in their query. Users always had the option to turn this feature off, but now it simply exists in the annals of history.

Before you fly into a tizzy thinking that the tech giant is extinguishing the Autofill feature of its engine, it is important to note that Autofill and Google Instant are two different things.

From this point on, users will continue to see search suggestions in the drop down. What goes away is the real-time generation of results as a query is typed.

The anticipatory component of the site was initially enacted under Marissa Mayer’s tenure at the organization; she proceeded to laud Instant as a “. . . fundamental shift in search,” claiming in a report from Wired that it could potentially save the planet 3.5 billion seconds – or 11 hours every second – per day.

The pivotal shift the company made nearly seven years ago was a major revision in the way that users experienced search and sought information.
The feature, which was largely aimed at slow typists, began to become exponentially more useless, however, as people grew to be more technically literate; a natural byproduct of Smartphone technology permeating modern society.

Fast forward to the current day and well over 50 percent of all search queries take place on a mobile device; a fact that has been widely acknowledged since the shift occurred in 2015.

This chasm only continues to grow as voice search technology comes to prominence. Today, 27 percent of U.S. Smartphone users leverage voice search once a week or more. Furthermore, voice search now drives more than 20 percent of all queries presented through the Google application.

Because of this fundamental transition in the way people search, Google has seen fit to pull the plug on Google Instant as a means to create a continually unified and cohesive experience with the mobile version of the site.
In a statement to Search Engine Land, a Google spokesperson stated:...

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