10 Things We Learned About Wendy’s Twitter From Its Reddit AMA

Social media marketing nerds got an early Christmas present Thursday, as Wendy’s Twitter account sat down for a Reddit “Ask Me Anything” Q&A.

The specific marketing execs who took part in the Q&A weren’t identified—Wendy’s answered questions using the wendys_irl Reddit handle—but likely included Meredith Ulmer, the senior social media specialist who leads the fast-food chain’s team of community managers (working with creative shop VML).

The lengthy Q&A was amusing. And it shined some light on some of the behind-the-scenes dynamics of the @Wendys account, which has 2.2 million followers and remains a pioneering presence among brands on the platform.

Below are 10 things we learned from the team behind @Wendys:
1) They have plenty of favorite individual tweets.
• What is your all time favorite tweet?
Just any tweet? Or our tweets? Favorite of ours is probably the Wingstop rap battles.


• What is your all time favorite tweet?
“Consider It Done” worked out pretty well for us.

• Was there any kind of award or commission for any of the team members involved on the initial tweet to the kid to get 10 million retweets for lifetime nuggets?
We won quite a few awards, also my mom put an article on the fridge.

• All time favorite McDonald’s roast...

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