Most Recent

  • Marketing Strategy

    The days of pushing out a refined, tightly controlled marketing message without listening to what consumers want to know are long over.

    3 weeks ago 0
  • Marketing Strategy

    The tangled web of ride-hailing investments just got a little more complicated. On Thursday, Lyft announced it had just raised $1 billion from CapitalG

    3 weeks ago 0
  • Email Marketing

    As we get ready to set the trends for 2018, we invite breakthrough innovations in email design from around the world to celebrate and acknowledge the creativity, hard work and brilliance of the entire email marketing and designing fraternity.

    3 weeks ago 0
  • Digital Marketing

    retail needs to fundamentally change to succeed, far beyond the addition of an online component, to meet the experience expectations of today’s generation, an oversupplied global marketplace, and technology for instant pricing and distribution...

    3 weeks ago 0
  • Programmatic Buying

    Marketer mistrust of the programmatic supply chain has been a major narrative of the digital advertising industry in 2017. Research published today (November 16) details the extent of the misgivings of media agencies' role in the sector...

    3 weeks ago 0
  • Social Media

    Over the last few months, from my own and my client’s experience, we’ve been seeing a huge organic drop in the reach of the posts and the videos.

    3 weeks ago 0
  • Marketing Strategy

    Today, you cannot go online without seeing an article about the death of advertising. Advertising agencies are getting the squeeze, and things are likely to get worse.

    3 weeks ago 0
  • Marketing Strategy

    Business anthropology is leading a future direction for anthropology and is asserting itself on the global stage. While its origins date to the 1930s (Jordan 2013, 9-22), business anthropology gained traction in the 1980s and ‘90s.

    3 weeks ago 0
  • Marketing Automation

    Even the modern field of online marketing is changing at unmeasurable velocities. One clear sign is that lead generation techniques are shifting from an outbound perspective, to an inbound marketing strategy.

    1 month ago 0
  • Data Analytics

    This is something that sales managers have dealt with time and again. Data input, crunching numbers, reporting and the like are deemed as secondary tasks that only keep sales reps from doing their actual jobs, which is to sell.

    1 month ago 0
  • Data Analytics

    More than a third of U.S. marketers are unprepared for the EU’s General Data Protection Regulation (GDPR). But European companies are in even worse shape, according to a study by Thales, a cybersecurity company.

    1 month ago 0
  • Digital Marketing

    Fraud estimates range from $6 billion to $16 billion annually, and the current supply chain structure makes it easy and attractive to commit ad fraud with little chance of retribution.

    1 month ago 0