Most Recent

  • Pay Per Click

    Take advantage of the holiday excitement! Engaging and nurturing holiday customers and drop-ins through retargeting and emails is essential for future sales growth. With the right strategy, backed by quality data, your hard work now will pay off aga

    1 year ago 0
  • Digital Marketing

    It's time to slay the digital dragon...On ancient maps, unknown spaces were marked by the symbol of a dragon and the text: "HIC SVNT DRACONES". It was a strong and clear warning: "Be afraid, for beyond this point, there is no clear understanding."

    1 year ago 0
  • Content Marketing

    If you want to realize engagement through enabled dialogue, you have to understand the why of people.

    1 year ago 0
  • Email Marketing

    Matt Annerino, EVP Marketing of U.S. Concerts for the entertainment company, told the story last week at the MediaPost Email Insider Summit, which had an overarching theme emphasizing email as a strategy to cross-channel success.

    1 year ago 0
  • Social Media

    Despite how fast technology is changing, social media marketing is still young and misunderstood. Some people think that Facebook and Twitter are magical marketing worlds where everything goes viral. This is definitely not true.

    1 year ago 0
  • Social Media

    This is the age of customer experience. Marketing and sales are trying to engage with the same customer. Isn’t it time they get on the same page?

    1 year ago 0
  • Marketing Automation

    For years, one of my guilty pleasures was the TV program MythBusters – a science entertainment program (no, not an oxymoron) that ran for 14 years, uncovering eternal mysteries like the ones above. In each episode, the show would take on a different

    1 year ago 0
  • Omnichannel

    Consumers spent $3.34 billion online on Black Friday, up 21.6% year-over-year (YoY), while Thanksgiving accounted for the remaining $1.93 billion for the two days, up 11.5% compared with 2015.

    1 year ago 0
  • Privacy

    The Federal Trade Commission should investigate word-of-mouth marketing companies BzzAgent and Influenster, which allegedly send consumers free products in exchange for reviews and posts on sites like Instagram, advocacy groups said Wednesday.

    1 year ago 0
  • Digital Marketing

    There's a popular push to get on the influencer marketing bandwagon. You have to take advantage now say some because traditional forms of marketing have limitations.

    1 year ago 0
  • Content Marketing

    The Direct Marketing Award from CAMP and DMAC was awarded to Conversion Marketing Communications at the CAMP 2016 Marketing Awards Gala on November 2.

    1 year ago 0
  • Social Media

    Social media—as many digital marketers know it—refuses to slow down. To keep up with trends, consumer inquiries and engagement efforts, it’s imperative that PR pros and social media managers learn new skills and apply them to their current strategie

    1 year ago 0