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  • Email Marketing

    All things Email Marketing - Direct Marketing News has published what you need to know about email marketing

    1 year ago 0
  • Email Marketing

    Rogers Media fined $200,000 under CASL

    1 year ago 0
  • Email Marketing

    Email Marketing is evolving from a 'cheap & cheerful' way of reaching people to a strategic marketing tactic best suited for specific tasks. Campaign Monitor has produced a great overview of email for today and the future...

    1 year ago 0
  • Direct Mail

    The CEO of McCann believes that direct mail is finding it's place in the marketing mix. Though not the 'flavour of the month' direct mail does many things very well...

    1 year ago 0
  • Direct Mail

    A convenient look up tool for finding postal codes in Canada - or if you have a postal code - find an address...

    1 year ago 0
  • Direct Mail

    Canada Post have posted a great "HOW TO" section to their website - so even people new to direct mail can figure out best practices and produce good work.

    1 year ago 0
  • Direct Mail

    Great direct mail starts with a great brief. The better direction you can give your creative team, the more they can focus on that specific problem and creatively tackle it. Great briefs allow for great creative.

    1 year ago 0
  • Direct Mail

    When planning a direct mail campaign it's good to have a comprehensive check list to be sure you have considered all of the factors

    1 year ago 0
  • Email Marketing

    The last five years have been one of the greatest periods of change in the marketing industry. Consumers are now connected 24/7, accessing content anywhere, at any time, and on multiple devices. Digital marketing now represents over 30% of marketing

    1 year ago 0
  • Marketing Strategy

    Earlier this year, research from Google showed that nearly half of all display and video ads were not viewable. This has helped move forward the ongoing industry discussions around shifting digital ad buys from served impressions to viewable impressi

    1 year ago 0
  • Direct Mail

    It's no secret that today's hyper-connected world has revolutionized marketers' reach and interaction with consumers. But when it comes to driving action, marketing's endgame, are all channels created equal?

    1 year ago 0
  • Digital Marketing

    Increasing the total number of viewable ad impressions improves the performance of ads on sites and apps, and increases advertiser satisfaction. Check out our viewability best practices for tips on enabling viewability measurement, optimizing for spe

    1 year ago 0