Most Recent

  • Direct Mail

    It’s been a decade since Canadian Tire ceased printing its product catalogue. Yet this year, to advertise the best of its spring offering, the retailer has published 12 million copies of a 200-page paper product, aimed at wowing (and wooing) new and

    2 years ago 0
  • Data Analytics

    Right now there are countless “emperors” boldly making decisions that are clothed in “data.” The terrible truth is that those decisions aren’t wearing anything at all.

    2 years ago 0
  • Data Analytics

    In my previous post on data quality, we looked at input data and how recency, frequency and data collection process can affect the quality and types of analysis that can be done. In this post, we turn to the role of methodology in crea

    2 years ago 0
  • Digital Marketing

    Today’s buyers want the right content to fall into place at just the right time, but only 21 percent say the marketing messages they receive are “usually relevant.”

    2 years ago 0
  • Content Marketing

    The market for translation services has grown significantly over the past 6 years...

    2 years ago 0
  • Marketing Strategy

    Google works with Mondelez International to find out if when advertising, does longer video makes a difference.

    2 years ago 0
  • Email Marketing

    A reputable sender score is essential to email deliverability, and in fact, as much as 90% of delivered emails derive from a sender with a qualified and verified reputation, according to Return Path’s study of over 4 trillion emails.

    2 years ago 0
  • Email Marketing

    A new study reveals email marketing will remain a top priority for companies in 2016 with nearly three out of four companies (71.8 percent) planning to spend more time on email production and more than four out of five (86.7 percent) reporting they w

    2 years ago 0
  • Marketing Strategy

    For the strategist in every marketer, this is a well thought through assessment for what's happening in today's market.

    2 years ago 0
  • Marketing Strategy

    Leading market research firm BrandSpark International today announced the 2016 BrandSpark Most Trusted Awards winners for Retailers across Canada. The results were based on the annual BrandSpark Canadian Shopper Study.

    2 years ago 0
  • SMS Mobile

    Surveys are an effective method for business owners and marketers to receive feedback from customers. Knowing which products and services most excite your clientele helps you serve them more effectively, leading to repeat business and a healthier bot

    2 years ago 0
  • DRTV

    So, you’re exploring the world of direct response and you’ve been assigned the task of managing a new DRTV campaign for your company. Not sure where to start?

    2 years ago 0