Data Analytics

  • Data Analytics

    The Census Data is important to you as a marketer...

    1 year ago 0
  • Data Analytics

    "Marketing that ignores the magic and relies too much on math and science will not work"....

    1 year ago 0
  • Data Analytics

    Right now there are countless “emperors” boldly making decisions that are clothed in “data.” The terrible truth is that those decisions aren’t wearing anything at all.

    1 year ago 0
  • Data Analytics

    In my previous post on data quality, we looked at input data and how recency, frequency and data collection process can affect the quality and types of analysis that can be done. In this post, we turn to the role of methodology in crea

    1 year ago 0
  • Data Analytics

    Avoiding garbage in; garbage out. Sean Howard, VO Demographic Data at ENVIRONICS Analytics discusses the importance of keeping your data clean.

    1 year ago 0
  • Data Analytics

    Environics Analytics (EA) announced today that it has acquired the Boire Filler Group, a Toronto-based marketing company that specializes in predictive analytics, data management, business intelligence and customer-centric services.

    1 year ago 0
  • Data Analytics

    Data is the lifeblood of the digital economy and represents one of the most valuable assets a company can develop today. But according to leading security expert Bruce Schneier, "data is a toxic asset and saving it is dangerous."

    1 year ago 0
  • Data Analytics

    The money-sending company uses customer insight as inspiration for its multichannel, sweepstakes campaign.

    1 year ago 0
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