Data Analytics

  • Data Analytics

    Some insightful conversation from CES

    1 year ago 0
  • Data Analytics

    Over the years I have had a lot of experience working in and with analytics companies. Some folks know me from when I was the head of marketing at Kissmetrics, while others know me from being the badass who runs Effin Amazing.

    1 year ago 0
  • Data Analytics

    Smart marketers make informed decisions based on data gathered from analytics platforms and processes. Yet far too few marketers have a firm grip on their analytics.

    1 year ago 0
  • Data Analytics

    It’s clear. Today, big data is changing the way companies work. What hasn’t been clear is how companies should go about implementing big data projects. Until now.

    1 year ago 0
  • Data Analytics

    Predictive Marketing unearths critical customer insights and helps marketers develop tactics to address the needs of individuals, rather than taking broad-based approaches that today’s audiences usually ignore.

    1 year ago 0
  • Data Analytics

    Many businesspeople like you and me probably think of “marketing” as a set of processes that promotes our products and services with a view toward generating revenue and margin. What’s not to like about it?

    1 year ago 0
  • Data Analytics

    Marketing has never been more competitive. Today's consumers enjoy content across a variety of devices and channels.

    1 year ago 0
  • Data Analytics

    The Census Data is important to you as a marketer...

    1 year ago 0
  • Data Analytics

    "Marketing that ignores the magic and relies too much on math and science will not work"....

    1 year ago 0
  • Data Analytics

    Right now there are countless “emperors” boldly making decisions that are clothed in “data.” The terrible truth is that those decisions aren’t wearing anything at all.

    1 year ago 0
  • Data Analytics

    In my previous post on data quality, we looked at input data and how recency, frequency and data collection process can affect the quality and types of analysis that can be done. In this post, we turn to the role of methodology in crea

    1 year ago 0
  • Data Analytics

    Avoiding garbage in; garbage out. Sean Howard, VO Demographic Data at ENVIRONICS Analytics discusses the importance of keeping your data clean.

    1 year ago 0