Data Analytics

  • Data Analytics

    Deloitte broadens its analytics capabilities through more extensive consumer risk and services offerings with the acquisition of Cornerstone

    1 year ago 0
  • Data Analytics

    Some insightful conversation from CES

    1 year ago 0
  • Data Analytics

    Over the years I have had a lot of experience working in and with analytics companies. Some folks know me from when I was the head of marketing at Kissmetrics, while others know me from being the badass who runs Effin Amazing.

    1 year ago 0
  • Data Analytics

    Smart marketers make informed decisions based on data gathered from analytics platforms and processes. Yet far too few marketers have a firm grip on their analytics.

    1 year ago 0
  • Data Analytics

    It’s clear. Today, big data is changing the way companies work. What hasn’t been clear is how companies should go about implementing big data projects. Until now.

    1 year ago 0
  • Data Analytics

    Predictive Marketing unearths critical customer insights and helps marketers develop tactics to address the needs of individuals, rather than taking broad-based approaches that today’s audiences usually ignore.

    1 year ago 0
  • Data Analytics

    Many businesspeople like you and me probably think of “marketing” as a set of processes that promotes our products and services with a view toward generating revenue and margin. What’s not to like about it?

    1 year ago 0
  • Data Analytics

    Marketing has never been more competitive. Today's consumers enjoy content across a variety of devices and channels.

    2 years ago 0
  • Data Analytics

    The Census Data is important to you as a marketer...

    2 years ago 0
  • Data Analytics

    "Marketing that ignores the magic and relies too much on math and science will not work"....

    2 years ago 0
  • Data Analytics

    Right now there are countless “emperors” boldly making decisions that are clothed in “data.” The terrible truth is that those decisions aren’t wearing anything at all.

    2 years ago 0
  • Data Analytics

    In my previous post on data quality, we looked at input data and how recency, frequency and data collection process can affect the quality and types of analysis that can be done. In this post, we turn to the role of methodology in crea

    2 years ago 0