Direct Mail

  • Direct Mail

    How do Canadian Postal Codes work?

    1 year ago 0
  • Direct Mail

    It’s been a decade since Canadian Tire ceased printing its product catalogue. Yet this year, to advertise the best of its spring offering, the retailer has published 12 million copies of a 200-page paper product, aimed at wowing (and wooing) new and

    1 year ago 0
  • Direct Mail

    The average person's 8-second attention span is shorter than a gold fish's - it's noisy out there, and every brand vying for consumer attention knows it.

    1 year ago 0
  • Direct Mail

    The catalogue still does yeoman's work in direct marketing....

    1 year ago 0
  • Direct Mail

    The CEO of McCann believes that direct mail is finding it's place in the marketing mix. Though not the 'flavour of the month' direct mail does many things very well...

    1 year ago 0
  • Direct Mail

    A convenient look up tool for finding postal codes in Canada - or if you have a postal code - find an address...

    1 year ago 0
  • Direct Mail

    Canada Post have posted a great "HOW TO" section to their website - so even people new to direct mail can figure out best practices and produce good work.

    1 year ago 0
  • Direct Mail

    Great direct mail starts with a great brief. The better direction you can give your creative team, the more they can focus on that specific problem and creatively tackle it. Great briefs allow for great creative.

    1 year ago 0
  • Direct Mail

    When planning a direct mail campaign it's good to have a comprehensive check list to be sure you have considered all of the factors

    1 year ago 0
  • Direct Mail

    It's no secret that today's hyper-connected world has revolutionized marketers' reach and interaction with consumers. But when it comes to driving action, marketing's endgame, are all channels created equal?

    1 year ago 0
  • Direct Mail

    DMNews presents the Essential Guide to Direct Mail Marketing - a whitepaper you won't want to miss

    1 year ago 0