Marketing Strategy

  • Marketing Strategy

    Marketing has changed, yet again...

    1 week ago 0
  • Marketing Strategy

    Earlier this year at Advertising Week Europe the legendary Dave Trott sat on a stage opposite four senior client-side marketers in an awkward conversation. He spoke of obsequious agencies pandering to client wishes and of bad briefing from clients...

    2 weeks ago 0
  • Marketing Strategy

    Businesses these days put a lot of importance on customer experience–using it to gauge if they are doing better than their competitors. They use industry statistics and customer surveys as means to gather data like preferences and demands customers w

    1 month ago 0
  • Marketing Strategy

    Toy company Hasbro has a long history of creating TV episodes to market its brands—among them My Little Pony. This year, the team followed its audience and created its first digital-only YouTube series to launch a brand. Hasbro’s SVP...

    1 month ago 0
  • Marketing Strategy

    To properly understand the difference between sales and marketing, however, another analogy seems more suitable: that of musical theater. Salespeople are the performers in a Broadway musical, whereas marketing folks are the set designers, producers,

    1 month ago 0
  • Marketing Strategy

    Time never stands still and neither does marketing. Every good marketer should adapt his or her strategy to the upcoming trends and always have keep a second eye on the future. As the popular saying goes: forewarned is forearmed.

    1 month ago 0
  • Marketing Strategy

    Culture is like a brand. If misunderstood and often discounted as a touchy-feely component of business that belongs to HR. It’s one of the most important drivers that has to be set or adjusted to push long-term, sustainable success.

    1 month ago 0
  • Marketing Strategy

    Once upon a time, consumer products like soap, sugar and soft goods were found in bins and shelves in general stores, measured out in small quantities by amenable shopkeepers. Those days are gone.

    2 months ago 0
  • Marketing Strategy

    Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.

    2 months ago 0
  • Marketing Strategy

    Why do people buy things? If you answered, "Because they want them or need them," you're only partly right, according to Clayton Christensen, Harvard professor and author of the bestselling The Innovator's Dilemma.

    2 months ago 0
  • Marketing Strategy

    A study published last month by Russell Reynolds Associates shows that CMO turnover is higher than ever. In some industries, the trend is eye-popping -- particularly in retail, where 48% of the top 30 retailers in the U.S. have had a change in ...

    3 months ago 0
  • Marketing Strategy

    the Canadian Marketing Association (CMA) announced a significant advancement for Canada's marketing profession with the launch of Canada's first-ever Chartered Marketer designation program.

    4 months ago 0