4 Reasons Why Telemarketing is Still Relevant
In today’s age of technology, the importance of telemarketing can easily be overlooked. We have email, instant messaging, social media and many other advertising strategies but telemarketing is still alive and kicking. More and more companies are starting to realize this and call both their existing customers and new prospects. And if you’re wondering why this is the case, make sure you check out our list of 4 reasons why telemarketing is still relevant.



It aids in researching the market

If you’re thinking about launching a new product, telemarketing can come in quite handy. What you can do is contact both new prospects and existing customers and talk to them about their needs and what they’d like to see next from your company. You can then use the information you’ve gathered in order to make your new product more suitable for your customers. With the right list of people to call, conducting a market research can do wonders for your new product. Not only will you gain the market intelligence necessary for launching your new product but you’ll also end up having a list of potential prospects for your next telemarketing campaign.

It helps you build customer relationships

Forming strong relationships with your existing customers is something you can always benefit from. There’s hardly anyone better to present your new products to than people who have already decide to buy from you in the past. And calling them is just the perfect way to do bond with them. This way, you’ll be able to upsell, cross sell, and make your existing customers come back. On top of that, you’ll be able to turn them into loyal fans of your brand which is always a good thing. Last but not least, you might just be able to sell them some additional products related to the products they’ve previously bought from you.



It’s human

One of the most important reasons why telemarketing is still relevant is because it allows you to communicate directly with your customers. The web is full of businesses that think of nothing but makings sales and calling your customers gives you a chance to stand out from them. By calling your customers, you get a chance address any questions they might have and address any reservations they might have about doing business with you. This will also give you chance to understand them better and identify ways to improve your services. Not to mention that you can now turn to experts who offer telemarketing services and ensure you make the most off of every single call.

It remembers

Another great thing about telemarketing is that it gives you a chance to follow up on your clients. What this means is that people in charge of your telemarketing efforts can write down exactly what each of your customers has expressed to be interested in. You can later use that information to engage in interaction with them and let them know you’re still available and interested in working with them. This type of calls are guaranteed to do the trick since you already know the client is interested in what you have to offer. Not only this, but the customer will be happy to hear that you’ve remembered exactly what they want from you.



All in all, telemarketing is a cheap and effective way to retain your current customers and attract new ones. Even though some businesses choose to ignore it, we strongly recommend that you start investing in telemarketing. Of course, this doesn’t mean you should pass on some other popular marketing strategies such as social media and SEO.

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