5 Reasons to Include Social Media in Your Digital Marketing
There’s no need to say that marketing plays a crucial role in how successful your business is going to be. While there are quite a few ways to invest in your digital marketing campaign, going for social media is something you definitely shouldn’t pass on. Large companies such as Coca Cola, Nike and similar have been doing this for years and social media has proven to be one of their most loyal helpers. But if you’re still not convinced, here are 5 reasons why you should include social media on your digital marketing campaign.



It helps you build brand loyalty

Recent studies have shown that businesses with strong social media presence have more loyal customers. This is the case because when you interact with your customers on social media, you help them remember you and encourage them to buy from you again. Of course, this is only the case when you post things your customers find interesting. So, instead of just tossing things you find on the web, you should try to find things your customers will want to comment on and use them to start discussions.

Everyone are using social media

You probably didn’t know that 91% of businesses out there are using social media. And since you never should never want to fall behind your competition, you should try to include social media in your digital marketing campaign. Moreover, playing catch up is more difficult and more expensive than getting in on the game early. So, if your competitors reach consumers first, they’ll be more likely to win them over. On the other hand, if you start using social media as soon as possible, your competitors will be playing catch up instead.



It boosts your trustworthiness

Using social media for marketing purposes is a great way to give your trustworthiness a boost. By communicating with your customers directly, you’ll eventually become a trusted source of information related to your work. And trustworthiness is a great asset to have when it comes to building brand credibility. When using social media, you can even manage to turn a negative comment into a useful advice that’s going to have a positive outcome for your business. So, when communicating with your customers, always bear in mind that customer satisfaction is the key to retention.

It can be tracked

No matter what digital marketing strategy you’re using, you’ll always want to be able to track your efforts. That way, you can know in which of your activities you should invest more and which you should eliminate. When it comes to social media, you can easily track and analyze all of your effort. Unless you have employees who’re able to do this, we recommend turning to experts in social media monitoring. With the information they can provide you with, figuring out which social media marketing activities you should focus on should be a real piece of cake.

More customers will buy from you

One of the best things about social media marketing is that it allows customers you never knew existed to buy from you. This is the case because people are starting to use social media in order to find businesses they’ll buy from. Just bear in mind that that your social media pages should lead them to your website. And since most of the people now use mobile devices such as smartphones and tablets, you should try to make your website as mobile-friendly as possible. Also, don’t forget to include links to your website in all of your social media posts.

These are just some of the reasons why you should include social media in your digital marketing campaign. Choose to ignore it and chances are your campaign will fail as soon as it starts.

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