Best Content Marketing Strategies for Rebranding

Rebranding is inevitable for both small businesses and large corporations. This is one of the most powerful ways to meet the market demands and address your customers’ needs effectively. Of course, when you decide to revamp your brand image, you need to make it more attractive, valuable, and visible to your target audience. This is where content marketing shines.

Work on your Brand’s Consistency

To set yourself apart from the sea of your rivals, you need to be consistent.
Observe your brand as a person and try to describe it in a few sentences. Based on its traits, establish your language, tone, and voice and stick to them.

If it weren’t for your logo, would your customers recognize that your visual content belongs to you? When creating visuals, make sure you use the same filters, colors, and patterns to make them recognizable and authentic.

Make a content marketing calendar to keep you on track. You should update your blog regularly and know when to publish different types of content.

Also, have social media calendar to simplify the process of content sharing and curation. Social media management tools like Buffer or Hootsuite may also be an invaluable asset in your social media marketing toolbox.

Refurbish your Brand Image Using Storytelling

There are hundreds, if not thousands, of businesses similar to yours. So, what is it that makes your brand unique? The story and the people behind it. Use your blog to give your new brand its identity and personality. To humanize it.

Tell your customers how your business idea was born, what your mission is, or what your major strengths are. Storytelling gives you an amazing opportunity to hook your customers’ attention, build closer relationships with them, inspire them, and convince them that your products are exactly what they’ve been looking for.

Use Offline Marketing to Hook a Wider Audience

Many brands believe that traditional marketing is dead, but that’s not true. People still watch TV, listen to the radio, or read newspapers. So, reach out to a wider audience, consider taking your content marketing campaigns offline.

For example, in Australia, new printing methods have gained an immense popularity among small businesses. There are numerous printing houses specializing in digital printing in Sydney and other major Aussie’s cities that could help you create custom stickers with your hashtags or business cards with QR codes and take your customers from the physical to the virtual world in a few seconds.

Make your Content Relevant

Your blog is one of your most valuable assets, but only if used properly. This means that it shouldn’t serve as a base for self-promotional articles, full of spam internal links and fluff text. Instead, back it up with statistics and data relevant to your readers. Keep track of the latest trends and the hottest topics in your industry. This way, you will position your revamped brand as highly authoritative and generate a greater number of organic links and shares.

Make it Highly Targeted and Engaging

One of the major reasons why small businesses fail is not addressing the right people or the lack of demand for products like theirs. So, rebranding is a great opportunity to correct these mistakes and take your business to the next level. Do your target audience segmentation to find out who your customers are. Then, create customized content.

Don’t stick to articles only. We live in the era of augmented reality, so your content needs to be more exciting. Go with videos, infographics, quizzes- anything that interacts with your customers and guides them through different stages of your sales funnel.

Visual content is invaluable when it comes to rebranding. Tap into people’s nostalgia. Create an image, an infographic or a micro-video showing how your logo has changed over time. This approach will help you boost social media shares and generate more leads.

Be Transparent

Lying to your customers about your brand or products may help you make instant sales, but in the long-run, it’s not profitable at all. Building a brand is not about boosting your sales only. It’s about being honest and building trust among your customers.

Write about your corporate culture. Be transparent about the prices and the origin of your products. Encourage your customers to share user-generated content and review you. Use your content to address the major mistakes you’ve made in the past and explain how your brand has evolved over time.

Analyze your Performance

Finally, once you implement your content marketing strategy, you need to know whether it worked. Content marketing KPIs like social shares, engaged time, click-through rates, direct post engagement will show the effectiveness of your new content strategy and tell you how well your rebranded content resonates with your target audience. Only this way can you make wise decisions and tailor your strategies to your customers’ expectations in the future.

How do you use content marketing in your rebranding campaigns?

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