E-Commerce SEO Best Practices
HigherVisibility put out a new article on E-Commerce SEO that I think was very interesting. Do you think that optimizing the SEO for an online store is all about optimizing it for conversions?

That was the biggest takeaway from the article for me. They advocate that a lot of the process is your usual SEO stuff. Page load times, keyword selection and that sort of thing. But they also say that creating a shop that converts well is one of the most important parts of the process. Google already looks at the behavior of people who click on pages in their search results. Who's to say they don't end up ranking shop pages by conversion rates?

Thoughts?

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