17+ Social Media Marketing Predictions for 2018 From the Pros on Social Media Examiner.

Are you wondering how social media marketing will change this year?

The social platforms are constantly changing, and that means marketers need to change as well.

To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their thoughts.

#1: Pinterest Hones Ad Targeting

I anticipate that Pinterest will get smarter and more efficient at keyword and visual search.

In their continual quest to serve their user base, I believe Pinterest will focus on creating better ad targeting based on those searches and fill the user’s smart feed with top pins that are relevant to the search term.

Additionally, video will gain broader acceptance on Pinterest. Marketers will have to learn what types of video pins will best engage Pinterest users.
Kate Ahl, owner of Pinterest management company Simple Pin Media, has a passion for helping bloggers and business owners grow their business using Pinterest.

#2: Brands Head to YouTube for Lead Generation

With the rising cost of Facebook ads, I’m working with more entrepreneurs looking to diversify their content platforms and generate leads for free.

YouTube is an untapped resource and an insurance policy for so many businesses.

While it’s often viewed as a video hosting site, it’s so much more! Imagine being discovered by your ideal customers every single day, at the exact moment they’re searching for a solution to their problem. You show up to solve it, creating a warm lead immediately – and a long-term know, like, and trust bond.

Sunny Lenarduzzi is an award-winning video, social media, and online business strategist.

#3: LinkedIn Ads Performance Flourishes

Over the last few months, LinkedIn has been making some serious moves. They’ve added video for all personal accounts, they’re testing geofilters for videos, they’ve made a ton of extreme updates to their messaging platform, and at this point they have over 500 million monthly users.

In short, going into 2018, LinkedIn’s growth is about as big as Snapchat’s growth in 2016 and Instagram’s in 2017.

Additionally, as opposed to most platforms, LinkedIn is a business platform, which means that the value of the users is higher for those companies looking to connect and engage with users who are over 35 and working for larger businesses.

What’s truly exciting going into 2018 is that LinkedIn plans to roll out video ads. Currently, there’s no way for a business page to post videos, but this update would make it possible to run high-quality ads on LinkedIn.

Today, Facebook advertising is hands-down the best bang for your buck, but with these changes and others on the way, it’s possible that LinkedIn’s ad platform and the platform as a whole may be one of the best performing for many companies in the coming year.

Azriel Ratz, the CEO of Ratz Pack Media, has years of experience in online marketing and has perfected his strategy for companies to find their ideal audiences and create the most relevant ads for their businesses.


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