Direct mail is an engaging and highly targeted marketing solution that can reach your target audience on a personal level whilst showing them you value them.
See 7 key reasons why including direct mail in your marketing campaign is essential.

1) Direct Mail Stands Out
Many people still love to receive direct mail and look forward to checking their mail each morning. Seeing a creative and unique piece with bespoke print and packaging can entice your audience to instantly want to open the mail to see what’s inside.

2) Direct Mail is Tangible
Direct mail gives people something to hold onto in the hugely digital era we find ourselves in. Allowing our audience to touch, open and experience a piece of mail allows them a personal experience. The Private Life of Mail research from Market Reach, showed that people value something 24% more that they can see and touch over something they can just see.

3) Direct Mail Lasts Longer
Direct mail stays in the home for up to 17 days and is passed to an average of 2 people. (Source Mailmen).
Unlike digital mail, direct mail typically stays in households longer once its been received which can lead to an increased audience reading and engaging with the mail.

4) People act upon reading Direct Mail
Direct mail can drive consumer value, encouraging your target audience to engage with your brand. Market Reach study ‘Discover Why People Value Mail’, showed 42% respondents of the study took direct action as a result of receiving the mail and went ahead with purchase.

5) Direct Mail has Great Levels of Engagement
People can interact and engage with direct mail because it is right in front of them.

The Private Life of Mail research from Market Reach, showed 48% of respondents said valued mail made them feel that the organisation understood what they’re were interested in or what was relevant to them.

6) Direct Mail is More Personal
Direct mail can...

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