Conversion wins CAMP/DMAC Direct Marketing Award

The Direct Marketing Award from CAMP and DMAC was awarded to Conversion Marketing Communications at the CAMP 2016 Marketing Awards Gala on November 2.

Conversion partnered with their client Kobo to create a campaign where sales were garnered from their customer base, without aggressively discounting their product. They capitalized on the strength of the Kobo loyalty program and saw great results with an increase in unit sales, reduction in churn and significantly spiked up VIP Memberships.

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