May 15, 2019 – Lunch & Learn – 11:30am – 2:00pm
The Spoke Club, Toronto, Ontario
11:30 Registration & networking – lunch served at 11:45
11:55 Opening Remarks – Derek Lackey, President, Direct Marketing Association of Canada.
12:00pm – 1:00pm – Maura Hanley, Founder & CEO, EVINCIVE Digital Marketing Diagnostics
Is Digital Advertising a Waste of Money?
20 years in, we’ve learned a great deal about digital marketing, including what works and what does not. Including the difference between speaking to mass audiences (which we were all pretty good at) and having a real time, two-way dialogue with a potential customer (which few of us do well). Kevin will unpack and put marketing in context for marketing in today’s digital-first world.
Digital advertising is a $11.5 billion business in Canada with the ability to effectively reach consumers and build brands. Digital advertising is also a complex business that exposes marketers to risk and waste through fraud, poor targeting, bad data, wrong tech, disconnects between strategy and implementation and more.
Join Maura as she explores how you can be more confident you are getting the most out of your digital advertising by evaluating your tools and processes against best practices.
1:00pm – 2:00pm – a chat with Ted Boyd, Phillip Crawley and Joan Brehl of the Alliance for Audited Media
Who is Responsible for Driving Trust in Media and Marketing?
For the past 25 years, digital innovations have continually changed the media landscape. Marketers invest to reach the right consumers at the right time, while publishers engage those consumers with quality content. But at the same time, the industry has lost billions annually to digital advertising fraud. There is a real need for better business practices to drive trust with the consumers marketers want to reach across digital platforms. Is 2019 the year when trust and transparency will finally restore confidence in the digital advertising system?
AAM’s Joan Brehl will lead a discussion with Phillip Crawley, Publisher and CEO of The Globe and Mail, and Ted Boyd, CEO of Current International, about bold new ways for marketers to improve return on their media investments. The group will discuss why it’s crucial for marketers to drive media assurance and how accountability in advertising ultimately supports accountability in journalism.
Who Should attend:
Senior marketers and business leaders looking to take your company to the next level.
What you will learn:
To up your strategy game in 2019 by engaging in conversations and generating ideas that will impact your marketing direction for years to come.
Join us for our third of 6 Sessions (Lunch & Learns) throughout 2019. (more to come)
REGISTER FOR THIS EVENT – $65
REGISTER FOR ALL 6 EVENTS & SAVE BIG – $295
BONUS! Registration for all 6 events INCLUDES your annual membership in DMAC – a $195 value!