December 12, 2019—2:00 PM ET
Email remains one of the most effective tools for marketing. And with the increasing use of mobile devices, it’s also one of the most preferred methods of communication. So how can you create the most effective and engaging email campaigns? Sponsored by InfoUSA.
Join Shawn Votava as he breaks down the trends and strategies that he’s learned through sending millions of emails for clients.
You’ll learn about:
- Types of campaigns—retention vs. acquisition
- What factors contribute to a better response rate
- How to choose the right audience for your campaign
- Best practices for subject lines and design
- Using email marketing as part of a multi-channel strategy