Session IV | Think & Disrupt Marketing Sessions
October 30, 2019 – Lunch & Learn Session– 11:30am – 2:00pm
11:30 Registration & networking – lunch served at 11:30
11:55 Opening Remarks – Derek Lackey, President, Direct Marketing Association of Canada.
12:00pm – 1:00pm – Jeff Swystun, 1:00pm – 2:00pm – Steve Falk
Why Marketing Works
Too much of marketing is tactics in search of a differentiating strategy. As well, companies are obsessed with technology and data but don’t know how to properly use it. The result is a loss of the basics in brand-building and marketing. This talk advocates a return to strategic and creative fundamentals. It will introduce you to 7 principles from Jeff’s book that, on their own, are not earth shattering, but when combined, perform exponentially. Join Jeff for a fun and enlightening journey through marketing’s amazing history and leave with a refreshed perspective on what has and always will drive brand performance.
Session IV Driving Brand Success
1:00pm – 2:00pm
An Inside View of ResponsivePrintA new responsive channel that drives double digit revenue increases:
How are changes in privacy, ad blocking, retargeting influencing decisions to add automated and highly personalized direct mail that mirrors and amplifies other traditional digital strategies