Session II – Online Engagement Strategies
September 26, 2019 -Lunch & Learn – 11:30am – 2:00pm
The Spoke Club, Toronto, Ont
11:30 Registration & light breakfast and networking
11:55 Opening Remarks – Derek Lackey, President, Direct Marketing Association of Canada.
12:00pm – 1:00pm Kevin Adema, Emissary Insights
Marketing is Under Attack. Impact Strategies for Marketers
20 years in, we’ve learned a great deal about digital marketing, including what works and what does not. Including the difference between speaking to mass audiences (which we were all pretty good at) and having a real time, two-way dialogue with a potential customer (which few of us do well). Kevin will unpack and put marketing in context for marketing in today’s digital-first world.
In the past 20 years, we’ve learned a great deal about digital marketing, including what works and what does not. During that period we did not distinguish that all marketers had a “mass-marketing mindset” – it was just marketing! True “dialogue marketing” only came about as a result of social media and digital marketing.
Defining The Dialogue Age
After 20 years of experimenting and using digital marketing we can see the difference between speaking to mass audiences (which we were all pretty good at) and having a real time, two-way dialogue with a potential or a repeat customer (which few of us do well). Let us not forget, marketing exists to solve real world business outcomes.
Join Kevin Adema, the author of DMAC’s Certified Digital-First Marketer program, as he unpacks a few new ideas that will change how you see digital marketing. He has a powerful way of providing you with “fresh eyes” and a new way of looking at your digital marketing options, while putting marketing in context for today’s digital-first world.
“The frame, the definition, is a type of context. And context, as we said before, determines the meaning of things. There is no such thing as the view from nowhere, or from everywhere for that matter. Our point of view biases our observation, consciously and unconsciously. You cannot understand the view without the point of view.”
― Noam Shpancer, The Good Psychologist
1:00pm – 2:00pm Derek Lackey, CIPM, Managing Partner Newport Thomson
Opportunities in Good Data Practices: Taking Care of Your Customer
Derek will discuss the new rules for marketing your products around the world. New privacy and data protection regulations and laws have changed the marketing landscape. If you sell product in other countries you have to understand the rules of consent and permissions. Data is no longer yours. It belongs to the individual and there are strict new rules with billions of dollars at stake. Learn about the practical changes you have to make to sell your products now and in the future and how you can turn that into a competitive advantage.
Who Should attend:
Senior marketers and business leaders looking to take your company to the next level.
What you will learn:
To up your strategy game in 2019 by engaging in conversations and generating ideas that will impact your marketing direction for years to come.
Join us for our first of 6 Breakfast Sessions or Lunch & Learns throughout 2019. (more to come)
REGISTER FOR THIS EVENT – $65
REGISTER FOR ALL 6 EVENTS & SAVE BIG – $295
BONUS! Registration for all 6 events INCLUDES your annual membership in DMAC – a $195 value!