CLV over CPC: Google and Shopify experts on how to win at customer acquisition

Google's head of product acceleration, Matt Rivard, and Shopify's head of growth marketing, Jason Naidu, sat down with Google's Elana Chan to talk about why brands have to focus on CLV to compete, how they can acquire their best customers, and how to build a CLV model that sticks. Read more on Think with Google.

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