AI Lessons Learned
Everything Mark Ritson thinks marketers get wrong about AI
From synthetic data to discounting, Mark Ritson diagnoses all of marketing’s biggest AI-era problems in a rapid-fire clinic. Here are the best quotes. Last week, Mark Ritson used his second Marketing Clinic with The Drum to tackle all your questions around artificial intelligence and the holiday shopping season. Hosted by…
Read More »AI Ethics in the Hundred Acre Wood | Part 4 – Tigger: The Optimist Who Bounces Ahead of Evidence
Tigger doesn’t just walk into a meeting. He arrives. Usually, he arrives mid-thought and mid-enthusiasm. Often, he gives the illusion that whatever we’re discussing is about to become far more exciting than anyone else realizes. In the Hundred Acre Wood, everyone is familiar with his energy. When Tigger gets an…
Read More »Timothée Chalamet Didn’t Mean to Drag Marketers, But He Did
Have you seen the deliciously postmodern promo for Timothée Chalamet’s new film Marty Supreme? It’s ricocheting around the internet right now, and for good reason. The spot offers a bone-dry portrayal of a virtual marketing meeting between the film’s agency team and Chalamet himself, who joins the call to share…
Read More »AI Ethics in the Hundred Acre Wood | Part 3 – Piglet: The Precautionary Principle
Piglet worries. He worries about things that might happen, as well as things that might not. He even worries about what could go wrong if someone forgets to worry. In the Hundred Acre Wood, his friends find it heartwarming. In the corporate world, it’s a job description. Every team has…
Read More »






