AI Strategy

From synthetic data to discounting, Mark Ritson diagnoses all of marketing’s biggest AI-era problems in a rapid-fire clinic. Here are the best quotes. Last week, Mark Ritson used his second Marketing Clinic with The Drum to tackle all your questions around artificial intelligence and the holiday shopping season.  Hosted by…

Michael Murchison is the founder of Ada. John Ruffolo is the founder of Maverix Private Equity. Ottawa has finally laid its cards on the table. “AI for All,” the federal government’s new national artificial-intelligence strategy, is a serious, ambitious and genuinely welcome document — and after years of inventing the…

Key Takeaways The details and implications of the Government of Canada’s long-awaited national AI strategy are now coming into view. The June 4 release of AI for All, together with the introduction before Parliament of Bill C-22, the Lawful Access Act, Bill C-34, the Digital Safety Act, and Bill C-36, the Protecting Privacy and…

The Canadian AI Regulatory Landscape Canada currently operates without comprehensive federal legislation governing artificial intelligence (AI); the national AI rulebook is still a work in progress. The federal bill that would have created a national AI law, Bill C-27—which included the Artificial Intelligence and Data Act (AIDA)—lapsed at prorogation in…

Somewhere deep in the Hundred Acre Wood, a meeting is about to begin. Owl arrives first, flapping down with a stack of policy papers that no one remembers asking for. Rabbit follows quickly, outlining procedures on the back of a leaf. Piglet follows, shivering with worry that the new system…

Tigger doesn’t just walk into a meeting. He arrives. Usually, he arrives mid-thought and mid-enthusiasm. Often, he gives the illusion that whatever we’re discussing is about to become far more exciting than anyone else realizes. In the Hundred Acre Wood, everyone is familiar with his energy. When Tigger gets an…

Have you seen the deliciously postmodern promo for Timothée Chalamet’s new film Marty Supreme? It’s ricocheting around the internet right now, and for good reason. The spot offers a bone-dry portrayal of a virtual marketing meeting between the film’s agency team and Chalamet himself, who joins the call to share…

(this is the introduction to a marketing book I am currently writing. Let me know if you are interested in reading more) INTRODUCTION: The Problem You Don’t Know You Have Picture this. You are sitting in that conference room. The marketing team has just presented the latest campaign results. The…

The earth’s most valuable commodity isn’t gold, oil, rare earth metals, data, or Bitcoin—it’s human attention. And Big Tech is its gatekeeper. The so-called “Magnificent Seven”—Apple, Microsoft, Alphabet, Amazon, Nvidia, Meta, and Tesla—are now worth more than entire national stock markets. Their aggregate value floats around $17 trillion, which is…

Performance media, also known as performance marketing, is a digital marketing strategy where advertisers pay only for specific, measurable actions or results, such as clicks, leads or sales, rather than for impressions or time-based placements. Given consumers’ use of ad blocking technology and paying for premium subscriptions to avoid seeing…