AI Personalization

What if you could test a new product idea and get your audience’s reaction before launching, without bothering real people? Well, now you can, with synthetic audiences.  The process involves taking a publisher or brand’s audience dataset and using AI to create a copy of those audience behavior patterns to…

Performance media, also known as performance marketing, is a digital marketing strategy where advertisers pay only for specific, measurable actions or results, such as clicks, leads or sales, rather than for impressions or time-based placements. Given consumers’ use of ad blocking technology and paying for premium subscriptions to avoid seeing…