AI Personalization
The Implications of AI on Performance Marketing
Performance media, also known as performance marketing, is a digital marketing strategy where advertisers pay only for specific, measurable actions or results, such as clicks, leads or sales, rather than for impressions or time-based placements. Given consumers’ use of ad blocking technology and paying for premium subscriptions to avoid seeing…
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Leading with a security-first mentality
As technology rapidly develops, the number of security and privacy concerns will only continue …
