Social Media

  • Social Media

    Every organization needs a social presence, right? Yet, because a significant number of SME owners struggle to glean quantifiable results — or sales — from their social media efforts, it must be asked if it is really worth the effort for them.

    11 months ago 0
  • Social Media

    Mark Zuckerberg said at the end of 2015 that we would be in the "Golden Age of Video" for some five years. So... it's not over yet, and business owners' and marketers' growing access to video will only further the shift in our social feeds in 2017.

    11 months ago 0
  • Social Media

    “What’s next?” That question drives our industry every day. Answering it isn’t easy. You don’t get there using conjecture or assumptions—you get there using passion, precision, experience and rigorous science.

    1 year ago 0
  • Social Media

    Some social predictions are just better than others. Justin Kerby's are worth your time...

    1 year ago 0
  • Social Media

    We enter 2017 coping with the stark realization that we live in uncertain times. I’m referring solely to the world of social media marketing.

    1 year ago 0
  • Social Media

    How do other social media teams spend their time? What are THE networks to be on? Where are the opportunities? We know these questions can be quite useful as you reflect on 2016 and look ahead to 2017. And we’d love to shed some light!

    1 year ago 0
  • Social Media

    Podcasting has seen a big increase in popularity over the past few years. According to Edison Research, podcast listenership grew 23% between 2015 and 2016, while 21% of all Americans now listen to podcasts on a regular basis.

    1 year ago 0
  • Social Media

    Marketers are yet again strategically looking at digital through the wrong lens. The lens of the brand and not the lens of the consumer.

    1 year ago 0
  • Social Media

    Despite how fast technology is changing, social media marketing is still young and misunderstood. Some people think that Facebook and Twitter are magical marketing worlds where everything goes viral. This is definitely not true.

    1 year ago 0
  • Social Media

    This is the age of customer experience. Marketing and sales are trying to engage with the same customer. Isn’t it time they get on the same page?

    1 year ago 0
  • Social Media

    Social media—as many digital marketers know it—refuses to slow down. To keep up with trends, consumer inquiries and engagement efforts, it’s imperative that PR pros and social media managers learn new skills and apply them to their current strategie

    1 year ago 0
  • Social Media

    Social media advertising has become a critical part of the modern marketing process, with more and more people spending more of their time tweeting, posting and otherwise engaging with content across social platforms.

    1 year ago 0