The AI Handbook: Resources and tools to help marketers get started
It’s hard to keep track of all. the. things. when it comes to AI and what it means for marketers. You’ve undoubtedly dabbled with conversational AI, and you’ve probably discussed the role AI is going to play in your team, your strategies, and your work.
With so much information available, we decided a one-stop resource would come in handy. Here’s a list of what you need to know about Google AI for marketing.
- Learn the business benefits of generative AI (1-day course)
Complete the Introduction to Generative AI training from Google Cloud Skills Boost to uplevel your career. - Understand what AI means for marketers (4-minute read)
“With new AI-powered tools, my team can scale the creative concepts we love to more formats with unprecedented precision,” writes Marie Gulin-Merle, global VP of ads marketing at Google. Read her take on how the AI revolution will help marketers get back to marketing. - Lay the groundwork for success (11-minute read)…
Leading with a security-first mentality
As technology rapidly develops, the number of security and privacy concerns will only continue …
