Marketing Strategy
Get Branding to Build a Successful Business
Names hold enormous sway in the marketplace. Big, well-known brands automatically secure trust and loyalty from customers. On the other hand, smaller, no-name businesses – even if they have an otherwise competitive product or service – have a much harder time gaining traction. If you’re one such up-and-coming business, working…
Read More »DMA – Coronavirus: July 2020 – The Impacts on Business
The fifth phase of the DMA’s barometer of the key concerns and impact Coronavirus is having on the data and marketing industry reveals first signs of recovery. But despite these early indications concerns about difficult staffing decisions in the coming months also see a significant increase. Data and marketing professionals…
Read More »In a virtual marketplace, only the strongest brands will survive
My wife has a private yoga instructor. A tall, very calm dude called Gary who turns up once a week in spandex and puts her through the positions, while I work downstairs trying – mightily – to avoid invasive thoughts about them going at it like beavers in the master…
Read More »How people decide what to buy lies in the ‘messy middle’ of the purchase journey
Alistair Rennie and Jonny Protheroe work on Google’s consumer insights team, which means they spend a large part of their day exploring changes in consumer behavior. Here they share their latest research on the buyer decision process. The way people make decisions is messy — and it’s only getting messier.…
Read More »Going for Growth: A Conversation with Malcolm Gladwell
Tuesday, July 21, at 11:00 a.m. PT Learn how to drive business growth and establish resiliency during challenging times. As we look forward to the next normal, organizations that have successfully stabilized and normalized will begin to emerge and grow, becoming more digital and agile. How do you ensure your…
Read More »How many marketers does it take to sell a lightbulb?
One, if she has a great communications strategy. Two weeks ago the global marketing profession, fronted by its lead singer and ‘CMO’ Marc Pritchard at P&G, presented its marketing strategy and 2020 tactics for ‘selling the lightbulb’ to corporate leadership and markets that marketing does drive growth. Actually, $500bn of growth…
Read More »Aimia Prevails Over Air Canada on Injunction Application Transaction With Kognitiv Now Closed
TORONTO, June 18, 2020 /PRNewswire/ – Aimia Inc. (TSX: AIM) (“Aimia” or the “Company”) announced that the Quebec Superior Court (Civil Division) in the District of Montreal (the “Court”) today issued a decision in favour of Aimia dismissing the application for injunctive relief filed by Air Canada and Aeroplan Inc. which was disclosed by…
Read More »Survey: 734 Marketing Professionals Share How They’re Hiring in the 2020 Recession
If you’re a marketing student about to graduate, a job-seeker considering the field of marketing, or someone who’s looking to advance in their marketing career, this report is for you. Marketing is an immense, growing, and well-paid field, and is one of the few where credentials and alma mater mean…
Read More »5 Marketing Trends For The New World
As marketers, we are navigating a new world. What marketing trends we should be watching closely? The last six months has seen economic and social upheaval. We have witnessed economies around the world close and cities under quarantine. In some cases, businesses even ground to a halt. As a result,…
Read More »5 Ways Your CX Team Can Build Customer Trust
In my last post we talked about what Trust is, why it’s more important than CSAT or NPS, and how it can easily be measured and tracked in real-time in all customer communications (surveys, emails, chat, transcribed phone calls etc.) Today I’d like to share 5 ways to build Customer Trust during…
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