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Email Marketing

  • CASL Workshop – Vancouver

    CASL Compliance as a Competitive Advantage November 13, 2019 – 9:00am – 1:00pm Join our 3 1/2 hour, hands-on workshop as we explore the benefits of CASL compliance and how your brand will experience significant benefits by aligning your practices with the written law. It is not as difficult as…

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  • The New Rules When Emailing Canadians (Webinar)

    September 18, 2019 – 11:00am – 12:00pm EST The Candian Anti Spam Legislation (CASL) ushered in a whole new set of rules for electronic communications (Email and SMS text marketing) to Canadians, no matter which country you are emailing from. With fines up to $10 million, enforced by the CRTC…

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  • OPEN SESAME! Subject Lines That Work Like Magic

    I HATE TO BREAK IT TO YOU, but email marketing is a crowded space. By 2021, it’s estimated there will be 333 billion emails sent globally each day. Think about that for a minute — 333 BILLION. Further complicating matters is that email marketers have a real chance of alienating…

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  • 7 Ways to Instantly Improve Your Email Marketing

    Email marketing is a critical part of any content marketing plan. Social networks like Facebook and Instagram are great, but they will hammer you with their algorithm and make it a challenge just to have your content appear to your own acquired audience. But when it comes to email marketing,…

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  • The 12 Best Email Newsletter Tools in 2019

    Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more…

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  • Protect Your Email Program (And Your Customers) With Data Anonymization And Minimization

    It’s in the news seemingly every other day: A business suffers a significant data breach and ends up losing hundreds of thousands (or even tens of millions) of data points on their customers. In many of these cases, human error and weak passwords have resulted in brands accidentally leaving private data sets…

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  • Email Marketing Mistakes & Solutions

    Be it an established business or a startup, everyone has joined the bandwagon of building a brand through email marketing. The simple reason being – that’s where their target audience is. As email marketing entails a number of intricate processes and technique-sensitive tools, committing a mistake is just another run-of-the-mill…

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  • Refreshing Your Customer Communications

    As a marketing and customer communications specialist, you know that assessing performance and benchmarking measurable results are an integral part of determining goals for upcoming campaigns. Are you communicating enough with your customers? Are you communicating too much? Are your messages being read? Is the customer experience (CX) good? Could…

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  • The Next Evolution in Email Click Bots: Exploitive Bots Pretending to Be Engaged Subscribers

    Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses. “We’ve been…

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  • Email and Content Marketing make powerful allies

    Rather than seeing them as opposing digital disciplines or channels, digital marketers are combining email and content marketing strategies to optimize results. It makes good sense to integrate the two as they form a powerful synergy that can significantly improve results – after all who doesn’t want more and better quality leads, and a boost to both conversion rates and customer engagement?   Moreover, almost 9 in 10 of…

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