Direct Mail

Historically speaking, the phrase To Whom It May Concern, emerged due to the need to send letters to unknown recipients, including both individuals and organizations. Presently, although considered a bit old-fashioned — information is much easier to find on the Internet compared to, say, the 90s —, nonetheless, To Whom…

If you’re an e-commerce retailer, you’ve no doubt experienced a parcel being returned to you because of bad address data. Failed deliveries are a costly expense for retailers. As the merchant, your options are to refund the delivery charges to the customer, pay additional costs for redelivery, or offer the…

This guest blog post has been written by Robert Rebholz, the co-founder and Managing Director of optilyz, a leading direct mail software provider.At optilyz, he works with some of the biggest and most successful companies in Europe.​  THERE IS NO “BACK TO NORMAL”  At this point, we all know that…

This guest blog post has been written by Robert Rebholz, the co-founder and Managing Director of optilyz, a leading direct mail software provider.At optilyz, he works with some of the biggest and most successful companies in Europe.​  THERE IS NO “BACK TO NORMAL”  At this point, we all know that…

Touch—it’s one of the five senses that dictates how we perceive the world around us. It’s also one of the most important. Sappi’s groundbreaking book, written by Lana Rigsby of Rigsby Hull in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. It explores why touch is…

Many marketing solutions today mistakenly focus on fulfilling the Digital components and ignore print. The first DIA Webinar will discuss expanding your business portfolio by increasing the use of Variable Data for printers currently involved in, or, looking at diversifying into Direct Mail. Date:  Wednesday April 15, 2020 Time:  12:30…

As cities, counties, and states across the country are implementing “stay-at-home” orders and closing non-essential businesses, the post office (and direct-mail caging companies) continues to be considered essential business. This is extremely important for nonprofits who are staying in the mail. Now is not the time, even amid economic downturn, to…

Nothing can sour the taste of a direct mail campaign quite like production that has gone off the rails. After all the long days and nights of strategy, creative, design, copywriting and approvals, nothing sucks more than struggling with production headaches when it should’ve been a done deal. This can…

Direct mail is a very popular and effective marketing channel. According to MarketingSherpa, 76% of people trust ads they receive in the mail. But do they trust yours? If you are not getting the expected response rate on your mail pieces, you could have a trust problem. There could be many reasons why…

We hear a lot about online marketing strategy these days. From social media to email marketing, everything seems to be online. Therein lies the problem. Everything is online, including your competitors’ marketing efforts. To really stand out from the competition and make an impression your prospects won’t soon forget, you need…