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Search Marketing

  • Optimizing blog posts for search engines

    Search engine optimization, or SEO, is a crucial issue for any business on the internet. Applied to web pages and blog posts, it increases the visibility of a website on search engines like Google. Continuous updates to Google’s algorithm require constantly updating the approaches. Today, SEO best practices meet two…

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  • LinkedIn taps Bing search data for interest targeting

    Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad targeting. Now, we’re seeing search data be used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. Advertisers will be able to…

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  • Europe hits Google with a third, $1.7 billion antitrust fine

    London (CNN Business)The European Union has hit Google with another big antitrust fine, the third in a series of billion-dollar penalties the US tech giant has incurred for hindering competition.The European Commission on Wednesday ordered Google to pay €1.5 billion ($1.7 billion) for abusing its dominant position in online search…

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  • Five Unconventional Ways to Attract Website Traffic

    Via the World Wide Web, you can potentially reach millions all around the globe as soon as your site goes live. Unfortunately, that rarely ever happens. The Web has become a highly competitive place, and every day it’s becoming harder and harder to stand out online. It can take buckets…

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    Can you spot a fake review? Consumers provide online ratings and reviews to share their opinions and stories about brands. This can provide us with valuable information regarding our purchase decisions. Unfortunately not all reviews are credible. In this episode we learn from Homestars CEO Nancy Peterson about how to write…

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  • Google to appeal €50 million GDPR fine

    U.S. tech giant Google said Wednesday it would appeal the €50 million fine for privacy violations issued by the French data protection authority earlier this week. “We’ve worked hard to create a GDPR consent process for personalized ads that is as transparent and straightforward as possible, based on regulatory guidance…

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  • How to prepare for a world where consumer reviews trump advertising

    For marketers looking to survive in a world where they are competing with customer reviews, it’s critical that they understand how to generate reviews in the first place, writes Helen McRae. The power of influence is shifting; from copywriters penning ads, to keyboard ninjas writing reviews. In such a world,…

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