Does your marketing have the essentials to succeed with AI?
AI is transforming marketing in profound and exciting ways. In my conversations with marketers, it’s inspiring to hear how they’re using AI to drive new customer connections, build high-quality creative, and make confident decisions grounded in predictive data.
It’s important to acknowledge, however, that AI can’t drive marketing success by itself. AI is capable of multiplying business results and growth, but only when it’s paired with human expertise. Marketers will continue to be essential in setting clear objectives — aligned to broader business goals — so that marketing impact can be accurately measured and decisions about where to invest can be more informed.
With that being said, the speed at which technology is evolving can leave even the most innovative marketers wondering whether their current strategies are enough to unlock AI’s full potential and accelerate business growth. That’s where we can help.
For several years at Google, we’ve been building products that apply cutting-edge AI to help marketers navigate the rapidly changing landscape. In that time, we’ve had the privilege of working with thousands of brands and agencies to accelerate their business growth with AI, and through that experience we’ve learned what works.
Here are three key areas to prioritize for success with AI.
1. Get ready: Build the right foundation to fuel AI…
Leading with a security-first mentality
As technology rapidly develops, the number of security and privacy concerns will only continue …
