Are you looking for effective email marketing tips to improve the conversions during the crisis? Due to these unprecedented times that we have to deal with, we are now experiencing an increased amount of emails, which definitely influences the conversions and effectiveness of the emails. Moreover, this rapid increase in email volume caused changes in email filtering, because now email servers and anti-spam providers try to process all incoming emails. This is also a huge reason why we see the decline in open rates, a rapid increase in unsubscribe rates and spam complaints. So, here you will find 5 tips that will definitely help you in delivering successful email campaigns during the crisis.
1. Sort your email subscribers and make sure your email list is clean
In order to make your campaign more effective, you need to make sure your email list is free of unknown users, bots, inactive emails, etc as it influences your reputation, delivery and conversion rates. Consider adding a verification solution. By doing this. You will have more active subscribers and your email marketing campaign will result in more conversions.
2. Update all your templates and automated emails
Reviewing your email content and templates is very important, as it helps to keep the information relevant and valuable to your subscribers. Also, check your standard information in your emails, such as administrative footer where there is an unsubscribe link, address, customer service hours, locations, and other information. Also, if you send emails with updates, make sure you include information about how your business was affected by the crisis, what has changed, or any additional information that happened due to the current conditions.