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Data Marketing

  • Environics Analytics Makes the Growth 500 for 4th Consecutive Year

    Canadian Business ranks Environics Analytics No. 290 in its annual report on Canada’s Fastest-Growing Companies TORONTO, SEPTEMBER 12, 2018 – For the fourth straight year, Canadian Business magazine has named Environics Analytics as one of Canada’s Fastest-Growing Companies. The Growth 500, which ranks companies by five-year revenue growth, profiles the…

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  • IoT Stats and Facts

    Although a revolution in and of itself, the internet has also birthed a large number of other technology revolutions. From smartphones to Wikipedia, the Internet as a medium has resulted in a complete and total transformation of societies worldwide. Among the most recent developments owing its existence to the internet…

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    Despite data being one of marketing’s current obsessions, most brands aren’t extracting value from 11 of the most basic data-points available to everyone, writes Tom Roach, Managing Partner, Effectiveness, BBH. ‘How did Facebook, which prides itself on being able to process billions of data-points…somehow not make the connection that electoral ads…

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  • Here’s why so many data scientists are leaving their jobs

    Yes, I am a data scientist and yes, you did read the title correctly, but someone had to say it. We read so many stories about data science being the sexiest job of the 21st century and the attractive sums of money that you can make as a data scientist that it can seem like the…

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  • Direct Marketing is Dead

    “You wouldn’t know a diamond if you held it in your hand…The things you think are precious I can’t understand”Reelin’ in the YearsWalter Becker & Donald Fagan Well, who’d have thought it? Just when you think the clueless marketers of today can’t surprise us with their stupidity anymore, they come…

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  • The 2019 Golf Social

    You won’t want to miss this one Join your direct response marketing peers and industry professionals for a day of fun, networking and connecting with business associates and friends you haven’t seen in awhile . Invite a few clients to simply say “thanks for your business”. Date: Tuesday September 10,…

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  • Why cookies remind me of electricity

    Initially, electricity was shrouded in fear. It was a mysterious force, whose fast commercialisation (due to the rivalry between Edison and Westinghouse in the US) meant that it wasn’t implemented with safety in mind, or even looking at which technology was better. It was a mad dash to own and…

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  • Key Demographic Trends and Data Updates

    The Canadian demographic landscape is in a constant state of flux. The consumers you serve today may look quite different from those you served in the past or will serve five years from now. Join us as we discuss some of the most significant demographic trends in Canada and how…

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  • Loblaw looks to leverage loyalty data with online advertising business

    Canada’s biggest grocer is testing a new plan to profit off the consumer data it collects while reimbursing customers in the process. The pilot project, to launch Wednesday, will see Loblaw Companies Ltd. ask members of its PC Optimum loyalty program agree to become the audience for online ads that…

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  • List of data breaches and cyber attack in March 2019 – 2.1 billion records leaked

    There’s a new compiler at the helm of our monthly list of data breaches, following the departure of IT Governance stalwart Lewis Morgan, who leaves me with some mighty big shoes to fill. Fortunately – or, rather, unfortunately ­– the new regime has a familiar ring to it, with another mammoth list…

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