AI Marketing Trends in 2025

6 Trends and the latest practical innovations which will change marketing in the year(s) ahead

We all now know that Generative AI (Gen AI) has already made a huge impact on marketing and the wider world. Yet it will grow dramatically more in the future since, as we will see, many businesses have been surprisingly slow in adapting and adopting it. Plus there are some amazing innovations as we move towards AGI – Artificial General Intelligence where AI will possess the ability to understand, learn, and complete tasks at a level comparable to or exceeding that of a human being.

In this post, I’ll cover trends covering both AI strategy and how the GenAI tools are developing.

Those of use who have enthusiastically adopted AI in our marketing have become used to the incredible ability of GenAI to create compelling copy, visuals and code when provided with sufficiently detailed prompts. However, we’re also aware of its limitations and that’s what makes the next months and years particularly interesting. It’s already ‘incredible’, i.e. almost unbelievable what it can achieve, yet we are still the early stages, when you think of the limitations of GenAI. To choose just three limitations which I think restrict its use in marketing:

• Individual prompts. It mostly works on individual, specific prompts rather than working through a series of tasks and then taking decisions on the basis of each stage.
• Not truly conversational. It requires you to prompt it, rather than leading the conversation. The outputs are dependent on your skills at prompting, hence all the exhortations to develop prompt engineering skills. To me, a more natural model is where the AI can lead the conversation as exemplified by the AI-led approach of Pi from Inflection rather than the human-prompt led approach seen in ChatGPT, Gemini and Claude. However, these are all moving a more multimodal, conversational direction, which is one of our trends explained below.
• Poor integration with structured data. Yes, it’s good at parsing and creating static content in documents, but third-party tools are mostly required to integrate spreadsheets or databases. Tools introduced recently are already changing this, but there is room for large improvements here.

I’ll now review the main trends that will affect marketing as I see them as we enter 2025, prompted in part by the announcement of Gemini 2.0 by Google at the end of last year which showcased some jaw-dropping improvements we’ll see below.

I think it’s generally understood that despite Google investing…

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