AI Consumer Trust

Pooh doesn’t know what machine learning means. He’s never thought about algorithms, data governance, or whether neural networks should be explainable. But he knows a lot about honey, friendship, and the small ways kindness makes the world less confusing. Whenever someone in the forest is feeling sad, Pooh brings them…

In today’s digital world, businesses are constantly looking for ways to capture attention and drive consumer behaviour. While some marketing tactics are ethical and designed to benefit both brands and consumers, others manipulate users into making decisions they didn’t intend. These tactics are known as dark patterns, and while they may…