AI Respectful Marketing
WRAP, BAG, & TAG Before You BRAG: Why Most Marketing Fails at Step One
(this is the introduction to a marketing book I am currently writing. Let me know if you are interested in reading more) INTRODUCTION: The Problem You Don’t Know You Have Picture this. You are sitting in that conference room. The marketing team has just presented the latest campaign results. The…
Read More »Dark Patterns: The Hidden Manipulations of Digital Marketing and Their Impact on Consumer Trust
In today’s digital world, businesses are constantly looking for ways to capture attention and drive consumer behaviour. While some marketing tactics are ethical and designed to benefit both brands and consumers, others manipulate users into making decisions they didn’t intend. These tactics are known as dark patterns, and while they may…
Read More »
Leading with a security-first mentality
As technology rapidly develops, the number of security and privacy concerns will only continue …
