AI Strategy

SUMMARY: In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and…

The Marketing execution gap: Why Marketing’s Big Ideas are falling flat The modern CMO faces a stark reality: Despite commanding larger budgets and more sophisticated tools, most marketing organizations are structurally incapable of delivering the results boards now demand. This isn’t just an operational challenge—it’s an existential threat. Today’s marketing…