AI Strategy

The Canadian AI Regulatory Landscape Canada currently operates without comprehensive federal legislation governing artificial intelligence (AI); the national AI rulebook is still a work in progress. The federal bill that would have created a national AI law, Bill C-27—which included the Artificial Intelligence and Data Act (AIDA)—lapsed at prorogation in…

Somewhere deep in the Hundred Acre Wood, a meeting is about to begin. Owl arrives first, flapping down with a stack of policy papers that no one remembers asking for. Rabbit follows quickly, outlining procedures on the back of a leaf. Piglet follows, shivering with worry that the new system…

Tigger doesn’t just walk into a meeting. He arrives. Usually, he arrives mid-thought and mid-enthusiasm. Often, he gives the illusion that whatever we’re discussing is about to become far more exciting than anyone else realizes. In the Hundred Acre Wood, everyone is familiar with his energy. When Tigger gets an…

Have you seen the deliciously postmodern promo for Timothée Chalamet’s new film Marty Supreme? It’s ricocheting around the internet right now, and for good reason. The spot offers a bone-dry portrayal of a virtual marketing meeting between the film’s agency team and Chalamet himself, who joins the call to share…

(this is the introduction to a marketing book I am currently writing. Let me know if you are interested in reading more) INTRODUCTION: The Problem You Don’t Know You Have Picture this. You are sitting in that conference room. The marketing team has just presented the latest campaign results. The…

The earth’s most valuable commodity isn’t gold, oil, rare earth metals, data, or Bitcoin—it’s human attention. And Big Tech is its gatekeeper. The so-called “Magnificent Seven”—Apple, Microsoft, Alphabet, Amazon, Nvidia, Meta, and Tesla—are now worth more than entire national stock markets. Their aggregate value floats around $17 trillion, which is…

Performance media, also known as performance marketing, is a digital marketing strategy where advertisers pay only for specific, measurable actions or results, such as clicks, leads or sales, rather than for impressions or time-based placements. Given consumers’ use of ad blocking technology and paying for premium subscriptions to avoid seeing…

SUMMARY: In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and…

The Marketing execution gap: Why Marketing’s Big Ideas are falling flat The modern CMO faces a stark reality: Despite commanding larger budgets and more sophisticated tools, most marketing organizations are structurally incapable of delivering the results boards now demand. This isn’t just an operational challenge—it’s an existential threat. Today’s marketing…