Articles

Brand identity design connects you to your audience and is the most reliable and effective way to distinguish your organization from amongst your competition. It’s why you can see the famous “swoosh” symbol and immediately know that the brand being represented is Nike. But it’s not simply the visual representation…

It doesn’t matter what industry your business operates in; your brand designs are a representation of your company’s values, messages, products and services, target audience, and people. In fact, 80% of people believe color is a major factor in brand recognition, and that’s just the tip of the design iceberg. Design is…

The GDPR, or General Data Protection and Regulation, is going into effect in May 2018 throughout the European Union (EU) and presents important legal changes and challenges for organizations and consumers alike. Interactions and relationships between customers and businesses are transforming; the GDPR shifts authority over customer data from the business…

Many security-conscious people probably think they’d never fall for a phone-based phishing scam. But if your response to such a scam involves anything other than hanging up and calling back the entity that claims to be calling, you may be in for a rude awakening. Here’s how one security and…

Companies have experienced a big wake up call due to new data privacy laws, and more work obviously needs to be done. Despite years of preparation to become compliant with the European Union’s General Data Protection Regulation, effective in May 2018, breach notifications have exceeded 160,000 in Europe, with imposed and threatened…

By Daniel Waltz, Sadia Mirza & Stephen C. Piepgrass on April 17, 2020POSTED IN ALL ENTRIES, COVID-19, CYBER SECURITY, INFORMATION GOVERNANCE & PRIVACY, FEDERAL TRADE COMMISSION (FTC) The Federal Trade Commission released guidance for increasing privacy and data security while videoconferencing over the internet. The FTC is recommending that video conference users take the following steps: Make sure that only those individuals who…

A leading accounting firm in Canada forced a company-wide shutdown of their systems after getting hit with a cyberattack last weekend, BleepingComputer has learned. Canadian accounting firm MNP’s systems were impacted last weekend in what BleepingComputer was told was a ransomware attack. MNP employees have told BleepingComputer that accountants were sent…

TL;DR — For years, I gave the industry associations – ANA and IAB – the benefit of the doubt (that they really didn’t know about the massive fraud eating up their members’ budgets); but their deliberate actions, repeated annually, mean they can no longer claim “they didn’t know.” They DID know.…

Effective Facebook targeting increases ad conversions while lowering the cost per conversion—the ultimate measure of an ad’s value. Read on to learn the eight targeting techniques you need to improve your Facebook ad performance to get the most out of your budget. Bonus: Download a free guide that shows you how to save time and money…

You’ve probably read a lot about marketing during this time of people working remotely and physical distancing. More and more businesses are trying to navigate their marketing efforts and business location updates, all while trying to maintain a positive outlook on keeping their doors open to customers. There are several…