Articles

Ad Age creates and shares an exclusive quarterly trend report with Ad Age Insider subscribers. As we reach the end of the year, Studio 30 contributing writer Michael Applebaum looked back at his 2019 forecast from last January. Already an Insider? Instantly download the trend report here. Or learn more about Ad…

If the striving for social status is to be used as a major explanatory variable for social behavior then it becomes particularly important to reach clearer understanding of the nature of social status itself. We need a theory of social status explaining how the various members’ relative rank and status…

Digital marketing has become the sauce for the success of businesses today. Whether it is increased brand exposure or better conversion rates, digital marketing has significantly replaced the traditional marketing strategies that hardly brought any gains to the business.   Among all the other digital marketing tools, content is one of…

A pharmacy has been fined £275,000 for “cavalier” disposal of records about vulnerable care home residents, in the first fine issued for breaching GDPR rules. The London company, which supplies medicines to thousands of elderly care home residents, will be forced to pay £275,000 for dumping 500,000 medical documents containing sensitive information…

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-world data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. We also spoke to dozens of industry specialists. This gave us…

In the second of two end-of-year specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous future. Read part one here. Climb out of the cesspit Ben Walmsley, commercial director of publishing, News UK Intangible assets account for 84% of market capitalisation of the S&P500 compared…

I don’t know about you, but I’m a little freaked out we are coming to the end of another decade. And though it seems to have passed in a blur, there have been tremendous changes in the function and role of marketing and its enabling technology. Scott Brinker launched his…

Tash Whitaker, a leading Privacy Consultant, tackles the issue of global data privacy and how an organisation can comply effectively. With over 20 years of experience with Dun & Bradstreet, Cisco and Moorcrofts LLP, Tash now uses her knowledge and experience to guide organisations through their data protection journey, offering…

Experts from across the media and advertising sectors reveal their blueprints for a prosperous year ahead. Read part two here. Check the facts and act on them Lindsey Clay, CEO, Thinkbox We have just emerged, wincing, from the most disheartening and cynical election campaign since the last one.  The winners were…