Content Marketing

Digital marketing has become the sauce for the success of businesses today. Whether it is increased brand exposure or better conversion rates, digital marketing has significantly replaced the traditional marketing strategies that hardly brought any gains to the business.   Among all the other digital marketing tools, content is one of…

A day after the premiere of Disney+, the subscription streaming service from Disney already has more than 10 million accounts signed up, the company announced Wednesday. All of the sign-ups logged by Disney have access to a seven-day free trial of Disney+, with some of these accounts taking advantage of…

For most small businesses, the key focal point of any content marketing strategy has traditionally been written content – whether it’s blog content, whitepapers or case studies. The problem, however, is that big social media companies like Facebook are now putting increasing pressure on businesses to emphasize video and de-emphasize…

Anytime I talk to new clients, friends and family – who aren’t marketers – about blogging for business is always an interesting conversation. And by interesting I mean painful. And by painful I mean it always goes something like this… A typical conversation about business blogs with non-marketers: Right when…

For many, the term “storytelling” conjures up memories of reading nursery rhymes or fantastical childhood tales like “Sleeping Beauty” or “Cinderella”. It often has the connotation of being fuzzy-feely, make-believe, or something best reserved for novels. So how, then, does storytelling apply to the often fact and data-filled world of…

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30…

—“Best Advice” is a recurring column on The Message, in which industry veterans Jack Neary and Kevin Spreekmeester—and some of their colleagues—dispense practical advice for people who are just entering the industry. This week Best Advice talks with broadcast producer and personality Terry O’Reilly, best known as host of the CBC Radio One…

Marketing technology has evolved rapidly over the past decade, with one of the most exciting developments being the creation of publicly-available, cost-effective cognitive APIs by companies like Microsoft, IBM, Alphabet, Amazon and others. These APIs make it possible for businesses and organizations to tap into artificial intelligence (AI) and machine…

According to Strategy Magazine, content marketing will continue to grow rapidly throughout 2019 as businesses move away from native ads due to over-saturation and corresponding lack of impact. As more businesses choose content marketing strategies, it will become increasingly challenging to create content that gets noticed. There’s a lot of…

By now, I’m sure you’re aware that digital content marketing is important. The Online Marketing Institute cites that almost 80% of consumers (the one’s reading your content) believe that “brands with custom / relevant content are interested in building a positive relationship.” But what is good digital relevant content? How…