Data Marketing

Business decision-makers rely on experience, advice from trusted peers or employees, and instinct. Data analytics doesn’t have to replace these traditional methods, but it can add information to assist strategic planning and confirm whether a decision is the best option. Good business decisions can positively affect your company’s bottom line,…

The consumer privacy awakening has begun. Slowly but surely, individuals are realizing that what they thought was privacy, is not actually what the data protection and privacy laws are out to protect. They are beginning to see the complex “surveillance system” that profiles them on a constant basis and trades…

In the martech world, we’re faced with evolving technologies and strategies every single day. Each “next” thing that appears seems to be fancier, more promising and even, well, sexier than the previous one. But, has this made us lose sight of the most important foundational elements of marketing? For many…

Like many of you, my focus during this crisis has been less on analytics and more about family, friends, etc. which on a more positive note seems to gain greater emphasis as we reassess our priorities.  But the bombardment of news regarding this crisis certainly focusses on numbers in terms of…

In these most difficult times, the use of analytics is certainly not top of mind for most organizations unless it is being used to combat the virus. The challenging scenarios of meeting payroll and having access to cash are the obvious immediate priorities. But from a non analytical perspective, like…

Collecting and selling data about people is estimated to be a $200 billion business, and all signs point to continued growth of the data-brokerage business. Here’s how the business works when the data is being sold to consumer marketers. Data brokers collect information about customers wherever they can: through loyalty…

Are you frustrated that you can’t activate personalized customer experiences because your customer data is fragmented and spread across dozens of systems? If the answer is yes, you’re not alone. Instead of waiting for the perfect data lake solution, the vast majority of our clients are exploring customer data platforms…

Analytics is probably the most important tool a company has today to gain customer insights. This is why the Big Data space is set to reach over $273 Billion by 2023 and companies like Microsoft, Amazon and Google among so many others are so heavily invested in not only collecting data, but enabling data…

Contact Centers have always had an abundance of data about customers and performance. Unfortunately, that data is not being fully utilized to benefit the company, customers or agents. The unrealized potential of data has never been more urgent than it is right now, as centers focus on the customer experience and agent…

What do you think of when you think of “big data”? For many, it’s a nebulous term that invokes images of huge server farms humming away. Or perhaps you think of receiving some kind of personalized advertisement from a retailer. But big data is so much deeper and broader than…