Data Marketing

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Companies’ user data ownership is dead, but we may have not fully realized and accepted it…

Data breaches at the world’s largest corporations are becoming a commonplace affair, but are investors on Wall Street really paying attention? A new study from UK-based pro-consumer website Comparitech looked at the recent stock market performance of 28 different companies that recently suffered a massive data breach of some kind…

If given extra budget, 32% of marketers would spend more on data and analytics. That’s more than those who said they would spend on search, social and additional headcount!  Modern marketers love data for so many reasons. Why?   Data helps optimize businesses from acquisition all the way through customer purchase and reengagement.   It helps…

Anyone can visit the Demandbase website, but not everyone who does sees what Nate Skinner sees. Most people initially encounter the image of a woman, lips pursed, holding a dart that’s aimed at an offscreen target. Orange and white lettering spells out the promise-command, “B2B marketers, identify, win and grow your…

It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. And it’s all because of data, business’ new superpower, states Paul Gaynor, a partner at professional services firm PwC. “Advanced business analytics gives you the ability to see and predict everything, everywhere,” he explains.…

Marketing and analytics consultancy Environics Analytics (EA) has partnered with advertising technology firm Connected Interactive (CI). Environics Analytics will extend its data-driven insights into Connected Interactive’s proprietary digital advertising and marketing platform.  Founded in 2003 and based in Toronto, Environics Analytics delivers a full range of analytical services, from data supply to…

Canadian Business ranks Environics Analytics No. 290 in its annual report on Canada’s Fastest-Growing Companies TORONTO, SEPTEMBER 12, 2018 – For the fourth straight year, Canadian Business magazine has named Environics Analytics as one of Canada’s Fastest-Growing Companies. The Growth 500, which ranks companies by five-year revenue growth, profiles the…

Although a revolution in and of itself, the internet has also birthed a large number of other technology revolutions. From smartphones to Wikipedia, the Internet as a medium has resulted in a complete and total transformation of societies worldwide. Among the most recent developments owing its existence to the internet…

Despite data being one of marketing’s current obsessions, most brands aren’t extracting value from 11 of the most basic data-points available to everyone, writes Tom Roach, Managing Partner, Effectiveness, BBH. ‘How did Facebook, which prides itself on being able to process billions of data-points…somehow not make the connection that electoral ads…

Yes, I am a data scientist and yes, you did read the title correctly, but someone had to say it. We read so many stories about data science being the sexiest job of the 21st century and the attractive sums of money that you can make as a data scientist that it can seem like the…