Digital Marketing

Apple has struck fear into the heart of the online ad industry after introducing new warnings to users that they are being tracked on apps and sites. Some 16 advertising groups, some backed by online ad giants Facebook and Google, complained that Apple was forcing apps to ask users for…

It is becoming increasingly difficult for marketers to find trusted, brand-safe and human marketplaces online. It doesn’t have to be, but marketers, agencies and their partners need to take more responsibility in this area, look below the surface and, do more work to eliminate adfraud from their media supply chains.…

Most marketers are still doing knee-jerk digital marketing. They are reacting to situations without forethought, planning, or data. How do I know? The last several months gave us several juicy examples to cite. When the coronavirus pandemic hit, marketers frantically added keywords like “coronavirus” and “covid-19” to their so-called “brand…

Select Committee on Democracy and Digital Technologies House of Lords London SW1A 0PW 6 January 2020 Evidence regarding “real-time bidding” I represent Brave, the private web browser. Brave’s CEO invented JavaScript, and co-founded Firefox. Brave is headquartered in San Francisco, and has an office in London. 1. Real-time bidding causes…

More CFOs are looking into how digital advertising dollars are being spent, and whether those budgets are driving measurable business outcomes. Up till now, CFOs have accepted reports from CMOs that their digital campaigns were working well, and there was low fraud (digital ad fraud, where bots view the ads…

The death of the cookie – the revolution we face in the digital ad industry is not “just” about the rethinking of some technical processes.  This is a much more complex process that will redefine web standards, affect the practical ways advertisers will market their products and impact the survival…

By now, you can reasonably expect that marketers have heard about ad fraud and may even understand how damaging it can be — from wasted ad dollars to the systematic funding of fake news and hate sites. But yet marketers keep buying large quantities of digital ads through programmatic channels.…

Landing page optimization company Unbounce is announcing that it has raised $52 million Canadian (approximately $38.4 million in U.S. dollars). Unbounce  was founded back in 2009 with what co-founder and CEO Rick Perreault described as a goal of helping small and medium businesses easily create different landing pages where they can direct potential…

Since this world is evolving at a rapid pace; you, your brand or any business owner shouldn’t stay static because time has already come to show your presence everywhere. Yes, and it’s incalculably easy by leveraging hidden power of ‘Web.’ It doesn’t cost a fortune to build the strong presence,…

For the last 20 years, marketers have been pouring more and more money into digital advertising. In fact, the most recent IAB report showed that $125 billion was spent in digital in the U.S. in 2019 and about $350 billion worldwide. That’s a lot of money. But is it money…