Digital Marketing

When the curtain comes up on the summer of 2020, the stage is set in a tempest. Marketers have retooled creative strategies. Media companies have had to manage record-high levels of user engagement while navigating a business environment marked by one of the most challenging dichotomies ever: a sky-high supply of…

At last it’s arrived and what a time to appear. The new ISBA/PwC report on programmatic supply-chain transparency has finally emerged after an elephantine gestation period and what sounds like one hell of a labour. The good news is that it shines a much-needed light into the murkiest corner of our entire…

The sheer scale of lost adspend, disorganisation and murkiness in the £2bn programmatic advertising supply chain has been laid bare in a first-of-its-kind report by trade body ISBA and auditors at PwC.  The advertiser-funded ISBA Programmatic Supply Chain Transparency Study found that only a fraction (12%) of 267 million ad impressions, paid…

Technology that connects us while we’re apart helps keep us safe and productive. Over the past few months, we’ve seen the power of video meetings bring us together—whether we’re working with teammates, talking to healthcare professionals, sharing with loved ones, or learning from home.  Today, we’re making Google Meet, our…

TL;DR — For years, I gave the industry associations – ANA and IAB – the benefit of the doubt (that they really didn’t know about the massive fraud eating up their members’ budgets); but their deliberate actions, repeated annually, mean they can no longer claim “they didn’t know.” They DID know.…

I have said many times over the years that I will not give an industry-wide dollar estimate of ad fraud. This is because I don’t have complete data. Neither does anyone else. Everyone sees only a slice of the universe, both in quantity of impressions, and type — display ads,…

Influencer fraud continues to be a problem for marketers, particularly on Instagram, per a new report. Despite the company’s efforts to rein in influencer engagement fraud, a report from influencer marketing measurement firm Instascreener has found that fake engagement on Instagram is on the rise again. According to Instascreener’s data,…

Britain’s data watchdog has been criticised for failing to punish companies involved in what has been described as the UK’s largest recorded data breach. The breach itself was industrial in scale and conducted through an online advertising process designed by Google and the Interactive Bureau of Advertising (IAB), known as…

We flew a blimp over San Francisco in November and caught the attention of thousands of enterprise software buyers to the fact that legacy software companies are selling bloatware and invited them to try a fresh approach to customer experience with Freshworks. That was one of the many ambitious attempts we’ve made…

Even the top marketing gurus can implement bad marketing strategies if they don’t pay attention to the nitty-gritty, unspoken rules. While they may look good on paper, even the smallest mishap can completely derail favorable results. The following mistakes are some of the easiest – yet most detrimental – ones…